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New Source of Revenue and Data: Hotel Revenue Program

Each year students, prospective students, parents, friends, families, athletic fans, alumni, and other guests travel to your campus for institutionally-sponsored events— orientation, sporting events, graduation, conferences, homecoming, and more.

When your campus hosts an event that brings visitors from out of town, your campus should be getting the hotel data, reporting, and commission!

Campus Travel Management (CTM) builds and maintains branded state-of-the-art visitor portals for school websites that make travel to campus easy for out-of-town visitors. Visitors still receive the best pricing available and seamless reservation support, and CTM works with hotels to provide the school with data about campus visitors along with commissions on their lodging.

CTM has already distributed more than $2 million to participating campuses in the past ten years. With reservation volume now surpassing pre-pandemic levels, this is a great time to get on board. Commission revenue is real dollars—and the visitor data is “priceless.”

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This program is brought to WAICU through our partnership with the Coalition for College Cost Savings.