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The business of wellness

On August 1, 2019, Concordia University Wisconsin dedicated the Robert W. Plaster Free Enterprise Center, a new academic building that aligns business and health care in unprecedented ways.

The three-story glass structure houses Concordia’s thriving Batterman School of Business, which graduates more students than any other academic school in the university. It is also home to the new Speech, Language, and Hearing Clinic that will provide vital health services to the community and prepare students with best practices and state-of-the-art equipment essential to help them become experienced practitioners in the field.

A hallmark of the Plaster Center is the massive Collabortorium, a creative space that offers key resources for start-ups.

Concordia has long been a hub for innovation and collaboration. A few of the signature business programs include annual start-up and accelerator competitions, an executive speaker series, and important summits in health care and economics.

The Robert W. Plaster Free Enterprise Center is the result of creative and imaginative academic leaders who had an uncommon vision to combine business and health care programs so that students will be better prepared to face challenges and find solutions in a rapidly evolving world.

Their vision is alive and thriving in the halls, classrooms, and noisy Collabortorium. The entire university community is grateful for the hands that built the house, the donors who supported the vision and mission of the university, and the faculty who use this space to prepare the next CONCORDIA UNIVERSITY WISCONSIN generation for service.